Article syndication is gaining attention as an extraordinarily effective method for expanding online visibility. A lot of people do not know how to launch themselves into promoting their online businesses through article promotion. In this article, we will cover some tips that will help you get a grip on how and why to use article marketing for your business.
If your written content is hitting roadblock, it may help to start a controversy. Write opinionated pieces about celebrities or popular brands to generate interest and conversation. As people share your article, you increase the number of potential customers. If you make sure that you have good content, you can appear as an expert in your industry.
Many people believe (not without cause!) that they need to produce their own content to engage in successful article marketing. Keep in mind that there is some writing talent that will be needed. You need a good grasp of grammar and you need to learn to perfect punctuation. Did you see that alliteration in the last sentence? Writing involves a special way with words. This is a form of art, not just academic knowledge.
Do not give in to a compulsion to shower indexes with just one single article. You can use many indexes as part of your article submission campaign. It’s very tempting to post the same article over many indexes. In reality, that’s a bad idea. Search engine designers expect people to try this, so web page rankings actually plummet for links that appear in these over-submitted articles.
Outsourcing your articles can be a good strategy. If you’re not able to spend the time writing articles, or if you’re not skilled enough to compete with other writers, hiring someone may be the only way to go. The expense will likely balance out when you have the high quality content that you need to post regularly.
Take the advice of those experts in article promotion carefully. This is how they make their money and they might be selling more than they can provide. This does not invalidate everything they have to say. You should simple not take everything they say as the word of God.
Take the time to send any articles you are adding to your site to directories too. This helps because while your other articles give a boost to traffic on the back end, the new article ensures that search engines pick up the new addition.
Try targeting on one keyword in each article. Place the keyword in as many strategic areas as possible, including the title, the header, the subtitles and the URL. If possible, create keyword density using your single keyword through the article. That way, your article will be easy to find in a search, which should generate increased traffic and sales.
You need to have a large audience to find success in article advertising. But, that is not to say that every article needs to have universal appeal. It is in your best interest to have a few interested and targeted customers than thousands of readers with little or no interest. You should never ignore your dedicated readers.
Use content that truly says something about your chosen topic. If your reader wants to find advice on a certain topic but only finds a business page trying to sell, they will likely leave your site and never come back. This could also come to the attention of the search engines, and therefore should be avoided.
Make sure that your paragraphs include between three and five sentences each. It is also important that the article have a word count between 500 and 700 words. You will find it easier to distribute articles by following this guideline, since most directories use this measure. Blogs do not need to be as lengthy, so approximately 350 words is appropriate.
As was previously mentioned, you can promote and grow your business by using article marketing. Properly executed article promotion can make a huge difference in the success of your company.