E-mail marketing is one of those subjects that makes people cringe when they hear others discussing it. Yet, if you truly take the time to learn the ins and outs of how it can help you and your site, then you’ll surely appreciate email marketing and what it can do.
Be consistent. Use your logo and a standard color scheme in each email you send. Make sure that the font you use is readable. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. In email promoting, familiarity is very, very important.
Always get customer permission before you begin contacting via marketing via email. Very often individuals consider unsolicited emails as junk mail and do not open them. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Remember that your email list is meant to increase your business profits. Your emails should bring readers a bit closer to actually buying. Share new product information, coupons, discounts and new promotions with your readers.
Your marketing emails should contain rich content to complement the request for business. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also give them deals on whatever products and services you sell. Send out greetings on holidays, not just when you want sales from them!
It is good to ask individuals who want to get your emails to opt-in twice. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Enhance your marketing via email campaigns with both active and passive feedback. To get active feedback, ask your readers for suggestions. Passive feedback could even be invisible and is subtle to the reader. There are dozens of resources available to see which of your links are getting clicks.
You need to make sure that you are using a persistent strategy. Persistence is a critical part of any email marketing strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. You’ll have much less screen area to work with on these types of devices. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.
Getting permission before sending emails to someone, is of utmost importance to doing good business. If you send unsolicited messages, at best recipients will unsubscribe or trash them, and at worst, they will report them as spam. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.
To get what feels like a personal touch, occasionally try and mix up what your format is. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. When done judiciously, it can make your customers feel a personal connection to you and your products.
Now, you should have a good idea of how to use email marketing as a means to reach your business goals. Take the advice you just read to heart and you will soon achieve impressive results.