In the last section we talked about some simple tools you can use to build your subscriber list. There are many possibilities and opportunities to expand your list if you are willing to put in the time and effort. Once you have a solid list, you are positioned to sell your product or service more efficiently on the Web or off the Web.
In this chapter we’ll look at some more ways of building your subscriber lists. Many people decide to build their mailing list by buying a mailing lists or subscriber lists. There are many places you can rent or buy mailing lists. Generally however, these lists do not work as well as collecting leads on your own. Sometimes buying a list causes problems. For example, many subscribers on these lists are people that didn’t want their personal information sold, so they may end up resenting you for contacting them, and even report you for Spam.
While you can use these lists and they might work, you have to consider whether the price is worth it as they are very expensive. If you are short on time and have some free capital to spare, you might start with a rented or bought list and then work on building your own subscriber list.
Building Your Own Mailing List
You can’t rely on others to build your mailing list for you. If you want to succeed you must do everything possible to create your own success.
Building your own list is the best way to earn the trust and loyalty of subscribers and to ensure your personal success and satisfaction. While you are building your subscriber list using the tools we talked about in the first chapter, you can also use the information you gather to start building your own mailing list. Some new business owners are afraid to ask their customers for personal information to include on their list. But for many, a mailing list can make or break a business.
A mailing list is a must have if you want to create large-scale sales and realize significant profits on the Web. Want to know why a mailing list is important? Here’s why. Typically the average customer will visit a website seven or more times before they buy something. As long as you give your customers a reason to revisit your site, they will. That is why you need a mailing list
You can mail a newsletter to your list to encourage your customers to visit your site and look at recent additions or updates. There are many statistics confirming that customers repeatedly buy from email advertisements, so don’t think you don’t need a mailing list. You do. And you need a good one at that.
How To Avoid Mistakes When Creating Your Subscriber List
Before we talk more about the steps you should take to build your subscriber list, let’s make sure we are clear on what you should NOT do when building your subscriber list. Many newbies fall victim to scams or programs offering free traffic that will boost their sales. Unfortunately many of these programs are nothing more than scams and may end up costing you more money than they make.
They can even prevent you from restarting your business and achieving the success you deserve. So let’s make sure you do not make these common mistakes.
Let’s start by looking at some things you should avoid when trying to build your list.
List Building No No’s
There are certain things you should never do when trying to build your subscriber list. The #1 mistake list builders make is buying bulk emails. Here is a tip:
NEVER BUY AND SEND BULK EMAIL TO PEOPLE
You won’t make any money sending bulk emails to people. Why? Because they are garbage. They are worthless. By now you must have done some research on list building or you wouldn’t be reading this book. You may see ads that promise thousands of email addresses for less than $50. If you see ads like this, know you are working with a bulk mail company.
While having thousands of subscribers would be great, it isn’t great if you are getting your names from a bulk mailing list. Bulk companies get their email addresses by using automatic tools, including robots on the Web.
If you buy the list, there is a very good chance you are buying a list of names of people that don’t want to be advertised to for the product you are offering. You risk being labeled a spammer. If no one asked to subscribe to your mailing list and you send them an email, what are you doing? You are spamming them.
Spamming people is the number one way to fail at building your subscriber list. Bulk mailing ads are useless. Avoid them at all costs if you want to run a successful campaign.
Bulk mailing lists also are not targeted. Targeted lists are lists that have the names and contact information of people that would have an active interest in buying what it is you have to offer. If you buy a bulk list, you run the risk of trying to sell a female hormonal cream to a man interested in sports gear. Not a good combination.
Now let’s look at another popular scam used on the web to pull new business owners in and trick them into spending their hard earned money on traffic and list building programs that don’t work.
Guaranteed Traffic Scam
Many new business owners are tempted by offers of “guaranteed” traffic for a very low price. Now, these companies may send 100,000 or more visitors to your website, but you may not get a single subscriber or make a single sale.
Why? Traffic is generated by pop up windows appearing on other websites. Your website is loaded into a pop up window. So, someone may be surfing the net and your website pops up below the site he is searching. This results in sending out your website to thousands of untargeted customers. The key to success in list building is creating a list of TARGETED customers.
Targeted customers are customers that are most likely to be interested in buying your product. They have, in some way, offered their information and stated that they have an interest in a product. Let’s say you sell beauty products. You want a targeted list of consumers, mostly women, interested in buying beauty products on the Web. If you get a list of untargeted customers, your business will go nowhere. Most untargeted customers won’t buy anything, and they don’t want to be hassled by traffic generating pop ups.