Many people are turned off by the idea of marketing via email. Truly taking the time to educate yourself about how email can help you improve your site will help you understand what email marketing can do.
Try different email formats. Always try to place the most essential information and all new offerings at the top of email messages. Vary email formats regularly to determine which ones generate the most sales. Once you find what works, continue to use it. Your customers will be more comfortable with something that is useful and familiar to them.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Your subscribers should have access to exclusive content before everyone else. In addition, include an exclusive offer for your products. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.
It is vital that you develop brand recognition, even in the emails you send. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This helps readers quickly associate your emails with your overall marketing strategy.
Always include an unsubscribe link in your emails. Make it easy to find so that people feel comfortable about receiving your emails. It is important that your customers feel in control and that they aren’t being forced into anything.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Be certain that all of your mailings can be read on small, phone-sized screens.
Include a customer incentive in your emails. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, clicking on a link and making a purchase could award them free shopping.
Do not use email messages that require graphical elements in order to present key facts. A lot of new email clients do not show images automatically. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
Make sure everyone on your marketing list has given you permission to email them. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. Your email provider might even drop you due to a mass amount of complaints being filed by consumers.
Do not add the email addresses of customers without informing them and receiving permission. Don’t alienate potential customers by sending unsolicited emails. Nothing positive can result from such actions. You could also cause yourself to be kicked off of the email providers service, because they may think you are a spammer.
The most obvious way to increase the number of people who subscribe to your email list is to make it easy to sign up for your list on your website. You can provide people the opportunity to sign up for an email listing directly on your site.
You should now have a better idea about how e-mail marketing can help you can your site reach the goals you have set forth. Take advantage of what you’ve learned from this article, and you’ll be seeing an increase in customers in no time.