One of the best marketing strategies today is also one of the newest, and that is video marketing. Thanks to the speed of the Internet, millions can access content in only a matter of seconds. If you dedicate yourself to creating great videos, you will be able to meet and surpass your goals with ease.
If you make more videos, the better it is for you. You should always be uploading new videos for your viewers to come back and see. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Use video marketing to reach out to your customers. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. If possible, offer a prize or incentive to customers whose questions were used in the clip.
When you produce video marketing content, do not get stuck on the production value of your content. Lofty production values do not always make the most beneficial videos, in terms of generating profit. Even large corporations, like Dell, have been successful with simple demos made by employees.
People online today have short attention spans. You need to make the first 15 seconds of your videos count. This is where a special point-of-view or teaser can help captivate them to watch the whole video.
Be sure to pay attention to YouTube. You should start all of your video marketing efforts on this site. Additionally, YouTube offers free video hosting for their users. You also get immediate exposure to a large number of viewers. This means your video is out there to be seen here.
If your video’s objective is pushing a product to the individuals watching, make certain that you include some hyperlink near the bottom of the frame or the page’s margin. Better yet, place the link within the video itself. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
Make your content interesting. Make sure your videos are fun and entertaining while also giving your viewers important information. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People are interested in videos that tell them something useful, not just a dull ad. You can continually increase your traffic by always providing interesting videos.
The truth will set you free – and get you more viewers. When creating a video, make sure it’s something you are truly passionate about. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.
You need to know how to track your video’s performance statistics regularly. You should not assume how valuable the video will be to your customers just by guessing. If you have actual numbers available it will be much more helpful. A video that has been viewed many times but doesn’t generate sales is still good, but not as one that gets people to buy your product.
Share your video far and wide. Send it to family and friends through email. Create a blog post that describes the video on your website. Get the word out to clients through emails. Post it all over the Internet such as Facebook, YouTube, etc. Spread the word around the globe!
Make sure your video is short and loaded with relevant information. People online have very short attention spans these days online. Do not produce videos that last more than five minutes or you will lose a lot of viewers. Your content may be tremendous; however, if viewers are leaving or distracted while it plays, it accomplishes nothing.
Always let your true personality shine through during the video process. Your audience is predominantly interested in seeing exactly what you have to offer. People will become loyal if they feel they have a relationship with you and your brand. People will also start to associate your face with your brand.
Voice overs are great if you’re too timid to appear in person. Perhaps you’re afraid of missing out on sales because your competitors are using video, but you lack the confidence to appear in front of a camera. You can still create a video with your own personal touch by using audio. Just make a product demonstration, then add a recording of your voice as an audio track.
Clearly, video marketing does not need to be a daunting prospect. The most important thing is for you to learn as much as you can. After doing that, you should be pretty confident your marketing campaign will be successful. All that is left to do now is to get to work.