The Video Marketing Advice Everyone Should Know

Due to all the business competition that is out there, your business needs to have some kind of advantage over the rest. Video marketing is a great way to reach out to an audience that may not be tapped by your competitors. The following article has some great advice that you can implement in your next video marketing campaign.

Don’t be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.

TIP! Place a screen capture of your company’s website in your videos. This will help viewers navigate your site.

Include a screenshot of your website in your video. This allows users to see the setup of your website. Screenshots may be used for how-to videos too. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Identify someone who likes to be on camera and who would be attractive to viewers. Don’t hesitate to use multiple employees if need be.

If you are going to a convention, a trade show or any other kind of public event, bring a video camera. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you plan on giving a public speech, ensure someone is there to record it.

TIP! You only have a short time to capture your audience’s attention in video marketing. The first 15 seconds of your special video clip are the most important.

Your content submissions should be engaging as well as fresh. This will ensure viewer returns. Do not expect viewers to watch your videos and subscribe to your campaign if your content is not interesting enough. Be original, create some fun videos and work on your endings so viewers want to see the next video. Intriguing content attracts more viewers.

Social Media

Videos are a great way to promote everything you run online, from your storefront to your social media accounts. If a viewer stumbles across your work on YouTube, they may not know where else to find you. This way, you can increase the amount of traffic you get on all of your sites. Make sure that your videos contain clear links to your social media pages, thus ensuring that more business comes your way.

TIP! A popularly searched topic online these days involves how-to’s. When you make a video tutorial, people looking for information on that subject will find your video, resulting in a viewer base that reflects your niche market.

To make your marketing videos appear more professional, invest in a tripod. People tend to get queasy watching a video that is bouncing around and unsteady. Marketing material needs clean, steady shots. Most people just take a couple of seconds to decide if they will watch the rest of the video.

When you put up a marketing video, know that you’re going to have to moderate comments. Some viewers get their opinions by looking at what others have said. Therefore, if there is negative feedback, your campaign may suffer. If you don’t want to spend your time moderating comments, you may want to disable them altogether.

Short videos are better than long once. Keep your marketing video less than 3 minutes long to keep the viewer interested. If you have a lot of information to share, you can make a longer video, but be careful not to make it too long. A great motto is to always keep things that are short and sweet.

TIP! Don’t dismiss YouTube. Your video marketing content and campaign should start here.

Consider making a video for your business if you want an easy way to promote your business. With what you’ve learned here, you should have no problem. You have tried really hard with your company, so try hard with your video. It could be the next biggest thing to happen to your company!

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