If you’re running a business, you know that promotion can be crucial to success. Newspapers and the radio just aren’t working the way they used to. Video marketing is a technique new to most people. Read on to find out about how to use video marketing to increase exposure and gain new business.
Your marketing videos need to be as concise as possible. Many people are not willing to spend a lot of time watching a video online. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer.
Don’t fear video marketing. You can easily create your own videos with a good camera and a tripod. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
It’s best to make as many videos as you can. Videos should be uploaded regularly, so your customers have something new to look forward to from you. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Place a screen capture of your company’s website in your videos. This will let viewers see how the website you run works. How-to videos can also incorporate screenshots. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.
You can present a product to potential customers through video marketing. Demonstrations are particularly effective at getting people to become confident in products. This can translate into increased sales.
You should see if your friends and colleagues would like to get involved as well. The ideal person is someone personable and good in front of the camera. You can include multiple people, too.
Be sure the page the video is on also has an opt-in option for your mailing list. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.
Make sure you always have fresh, exciting content available so viewers come back often. Boring content will only drive potential customers away. Let your viewers become hungry for more. Intriguing content attracts more viewers.
When you know what you want to put in the video, get to it. Use what you learned from the first video to improve on it with better content and better production values.
Make sure you don’t neglect to share your videos often. Make sure to send it to family and friends. Also, make a post on your blog about your new videos. Spread the message throughout your customers using mailing systems and social media. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Tell people!
If you decide to post a video onto YouTube, you need to be moderating the comments. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you cannot moderate comments, you may want to disable them.
Your videos should be chock full of information and straight to the point. Online viewers usually have shorter attention spans. Three minutes or less should be your goal. Even though you might have content that is excellent you need to keep them interested.
All your videos should have some sort of call-to-action. Let your viewers know where they can get your products. Make instructions clear and concise to avoid confusion. The best way to end every video is with a firm and strong call to action.
You need to be real and honest if you expect to be a video marketing success. Avoid hiding anything in your videos. When you want to give a sales pitch, be honest about it. Interact with viewers through comments and build rapport. Establish industry connections and portray yourself as an authority.
Take information related to your business, such as what it offers and reasons for signing up to your mailing list, and put it in a video. Provide them with a freebie and explain what benefits it offers them. When they see you, and understand more about your business, they may be more willing to respond.
After reading this article, you understand the importance of video marketing. Traditional marketing methods are on the decline. In a technology oriented world, it is important to maintain a solid online presence. Use the information you have obtained throughout the previous paragraphs to benefit your online business ventures.