Ever since people started using the Internet, there have been marketing via email campaigns. Aggressive spam filters have been created to deal with the torrent of unwanted email messages, but not all marketing emails are spam. Many people voluntarily sign up to e-mail marketing lists because it benefits both the business and consumer. Check out this article and see how you can solve people’s problems while simultaneously profiting yourself.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you don’t, you could get a lot of spam complaints or lose customers for good.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This method of email promoting gives readers a good value for participating and motivates them to spread the word. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Be sure to get permission prior to contacting any consumer through email. Unwanted emails are normally seen as spam and they will be deleted. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Do not send email to anyone who has not given you permission to do so. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Increase the value of your email content by including helpful information. Offer special articles to your subscribers that may not be on your site. Include offers for your products or services. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Do not send emails that use images to convey the most important information. Most modern email clients, especially those that are web-based, do not automatically display images in emails. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.
Place a basic call to action within your emails. Let your email recipients know what they need to do by telling them directly. If you include links in your messages, clearly instruct your readers on how to use them, and make the links prominent and obvious. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.
Email Address
Make sure that every email address is correct. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. It is simply a waste of time.
As you can see from the article above, if the email marketing message is done correctly, the viewer is not even aware you are trying to sell them something. If you make your emails interesting and informative, a reader might actually look foward to seeing them in their inbox. This does much more than just promote your brand. Using marketing methods such as this might just mean you develop a loyal clientele who swear by your services and products. The tips you’ve read here might just lead you to great email marketing success!
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