When you want to market your business, you might wonder which techniques are the best to use. Email marketing has a long and profitable history, not to mention that it’s a great way to keep in touch with customers. This article has several strategies to make the most of your marketing email campaign.
Make use of A/B testing for variations on your subject lines. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Keep your style and format the same for each email you send out. Make certain that your emails consistently utilize your company’s logo and colors. Use a legible, easy to read font. People will eventually recognize your layout and know right away that you are the sender. Familiarity counts even more for email marketing campaigns than it does for other businesses.
Avoid sending your email marketing near holidays. Most people will be busy celebrating and will not check their emails until they go back to work. There are always exceptions, though! These might include emails about Black Friday specials or other occasion-specific campaigns.
Have your customers opt-in before you send them bulk email. By doing so, your gain customer trust, and protect your reputation. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Learn the things you should avoid by checking out what people think is spam. Sign up for free email accounts, post your address on the web and wait for the spam to come. See what’s wrong with these emails and make sure you don’t make the same mistakes. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.
It is important that your strategy is persistent. While persistence is key, you should also make sure that you’re targeting the right customers, or it won’t matter much in the long run. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.
Provide an incentive for customers in your emails. Your customers are more likely to deal with you if there is some type of incentive involved. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If you send unsolicited messages, at best recipients will unsubscribe or trash them, and at worst, they will report them as spam. Email providers often drop their subscribers if enough complaints warrant your removal for spam violations.
You should utilize some type of call to action within your emails. Clearly tell them how to receive the offers you have. Make sure that any links you have are obvious and let it be known how to use them. These messages can be repeated at the beginning and the end of your messages.
Making use of marketing via email is a smart way to make your company known. Apply these tips to send out original and interesting emails and get your readers to visit your website and buy your products.