How long has it been since you last checked your inbox? If you are like everyone else, you probably check your email a few times each day. In the new economy of the Internet, email is a great way to reach customers and attract business. Continue on for some great e-mail marketing tips.
Do not engage in the distribution of unsolicited email. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Make emails as personal as you can. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Get your audience to help you expand. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. This is another way to grow an email list organically.
Try out new formats with your email. Any format you use should always include the newest and most important information at the top. Be sure to try various formats to see what gets the best feedback Once you find what works, continue to use it. This can help your consumers know what they can expect from your messages and where to find information they need.
Do not ever send emails to your customers more than one time per week. Your customer base is likely made up of people who are busy and receive many messages each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
The importance of branding your business extends all the way down to your marketing via email efforts. Design a great template that will enable you to show off your company’s logo, along with any special colors or fonts that you display prominently on your business’s website. This will make you instantly recognizable to your readers.
You want every email campaign to have feedback that is passive as well as active. Active feedback means things like customer opinions or suggestions. Passive feedback is more subtle and even invisible to the reader. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
Provide an incentive with each email you send to your customers. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.
Do not send emails that use images to convey the most important information. Most modern email clients, especially those that are web-based, do not automatically display images in emails. Often this will result in an unsatisfactory look or unreadable message when images are prevalent. Put information that is the most relevant in text and use alt tags for images.
Your subscribers will feel you are specifically interested in them when you personalize your emails. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. It is very easy to add their first name to the message, but take additional steps. In your data from their opt-in or subscription, you should be able to discern their geographic location, the time they registered and even why. Mention these items in the email message.
Make sure your subject line is succinct. Subject lines that contain 60 characters or fewer are more likely to grab readers’ attention, resulting in higher open rates than rambling, overly long subjects. If a long subject line is unavoidable, be sure to include any important information first.
Marketing via email is an adept way to keep your customers and clients informed about your business. You can see positive results in your e-mail marketing by choosing to follow what you have learned in this article. Email can be a powerful and effective method to promote your business.