When did you last check for any new email messages? The majority of people, likely yourself included, checks email multiple times daily. When running a business, email is one of the surest ways to get in touch with your target market. Here are some tips on how to effectively use email marketing to your advantage.
Do not send emails that were unsolicited. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Most people treat email from unknown parties as spam. They will wonder if they know you and whether or not they care about what you’re offering. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Get your audience to help you expand. After you get a small list going, go a step further and find ways to get them to invite their friends on board. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This will allow for organic growth of your base.
If you intend to undertake an marketing with email campaign, it is important that you have permission from those that you intend to email, and that means each and every person who’s address you intend to utilize. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Consistency is important. Be consistent in your emails, using the same colors, and always including the company logo. Always use a legible font. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Familiarity is vital to the success of any business, and that also greatly applies to marketing via email.
Marketing with email is a great tool for selling your product, but only if you keep sales in mind. Each of your emails needs to entice your reader into buying. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them.
Try to not send more than a single e-mail marketing message in a week. Chances are, your customers receive a ton of email everyday, just like you. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
Major holidays are generally not the best time to send marketing emails. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Of course, there are always exceptions. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
It’s important that you build your brand when sending emails to your mailing list. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This will allow your emails to be recognized instantly.
Remember to include great incentives for your customers. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
Using email is one of the most basic ways to communicate with business customers. Take the information you have learned here and apply it to your own marketing with email campaigns to help you achieve positive results. By using something as simple as email, you can promote your business.