One of the most effective methods of inspiring interaction with customers and obtaining more customers is to utilize marketing via email. With a lot of different marketing via email methods, at times it can seem hard to know how to move forward. The article below will help you think about email marketing, and show you the different ways you can apply it to your own business.
Keep track of the subject lines on e-mails that get opened and those that do not. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
It is advisable to get permission from customers before contacting them by email. Most people disregard unwanted emails and often delete them unread. It may even violate your ISP’s policy by doing so.
Make sure that you get permission from any subscriber before you decide to send them an email. If your emails are considered spam, you won’t be taken seriously. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Give your customer a clear choice to opt in to your marketing via email, and an easy way to opt out, in order to build customer confidence. Without permission, you run the risk of losing potential customers and being labeled a spammer. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
You must be persistent where it counts. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.
It is imperative that you never add anyone to your email list who doesn’t want to be there. Not doing so will anger people, which will result in deleted emails and unsubscribing from your mailing list. Your email provider might even drop you due to a mass amount of complaints being filed by consumers.
Occasionally mix your format up to add personality. If your emails are typically HTML, try sending some out in plain text here and there. When written well, this can actually come across as rather simple and intimate, giving your customers an emotional avenue towards your products and services.
Ensure that you offer a simple way out for those who wish to unsubscribe or opt out of your mailings. There is a cost to sending email, even if it is small. If you are seen as a spammer, it can have many negative consequences for you and your business’s reputation.
As you can see, marketing via email is a great approach to keeping your customers informed and to add to your customer base. The information you have learned from this article will help you harness the power of this technique.