Some individuals hear “email marketing,” and they automatically think of spam; they then reject the idea before trying it. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. For great ideas on how to accomplish this, read on.
Know who your audience is. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your subscription list will automatically grow as more people who are interested in your business sign up.
When developing an marketing via email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Focus on one idea with every email message. This can help to keep your customers from becoming bored or confused by information overload. Create one simple message that is short and direct to the point. This will create a happy reader, that translates into a happy customer.
Try using A/B testing on your subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Remember the importance of consistency. Your emails should all feature the same colors and company logo. Use a standard, easy-to-read font. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. When your customers are familiar with your emails, it makes the marketing more effective.
When adding consumers to your email list, require that they double opt-in. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Review some real-life spam for pointers on what you should never do. Get a free email address, put it all over the Internet, and see how much spam you receive. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Use passive and active feedback to enhance marketing via email efforts. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is much more subtle and not noticeable to the reader. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
Know your audience in order to have a marketing campaign that is successful. Do they want to see something in particular? What do you think they would like to read? What will it take for you to convert those thoughts into sales opportunities? The tips you’ve read here should provide you with many of the answers you seek!