Although email marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Check out the tips below for ways to put email to work for you!
Never send out emails that are unsolicited. Your emails may be marked as spam by people who are not interested in receiving them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Consistency is key. Always make sure that your emails contain the same business logo, colors, and font style. The font that you select should be easy to read. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. You should always have a goal of becoming familiar to your customers, especially when you are using an email promoting campaign.
Don’t send out emails without getting the permission of the person you’re sending it to. When you send out spam, your emails won’t be effective. It could go as far as people not desiring to do business with you any longer.
Put information that is useful in your emails and avoid only including information to make a sale. Include articles and information for your subscribers which is not available on your website. You can also send out limited offers and discounts. Send out emails with special offers and information. Not every email should be trying to sell something.
Marketing emails should contain very few graphics. Many email readers block graphics, causing some people to miss the information which is not available in text format. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
You email marketing program will be more effective if you offer your customers many options. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. They will be increasingly comfortable when you give them more control over the entire process.
Look at how spammers run their messages, for a lesson in what you should never do. Get a free account and sign up on a few websites. The spam should come in quickly. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Make yourself stand out from spam to improve your reputation.
Personalize each marketing message as much as you can. You will get a much better response from your customers. Messages from someone powerful in your company will make a much stronger and more lasting impression on the people receiving the emails.
As you now know, marketing with email is still a viable marketing option for your business. If you use what you’ve learned here and continue to come up with new e-mail marketing strategies, you should see profits from your email promoting program for years to come.