In terms of marketing with articles, among the simplest techniques is that of using article directories. This can increase the traffic to your own website and increase your pool of potential customers. Most directories do not charge you to submit your article. Ideally, you should also be able to attach a link or documentation at the end of your article. You can submit as many articles as you want and even spin articles to maximize your submissions.
If readers can comment on your articles, you need to use the link attribute “no follow”. When users leave comments that are spam, web crawlers can be alerted that such links should not be followed. This practice prevents you linking to sites which may and can affect your site’s reputation in a negative manner.
Create your own logo! This tactic works well for large businesses, so it stands to reason that it will work well for small ones, too. A good logo puts an easily recognizable symbol to a company or website. It helps readers remember a site better. Giving your customers a memorable logo can give your name the familiarity and recognition that will improve your business.
Post new articles to your website regularly. Search engines base how often they check your site on how often you post new content. Posting new content helps search engines index your website more often. This leads to higher visibility on search engine result pages.
As tempting as it is to just send out the same article over and over again, this technique will backfire on you. You can take advantage of a great number of article indexes with an approach in article advertising. Though it may be tempting, do not post the same article multiple times in multiple locations. This should be avoided as search engines can pick up on it and mark it negatively, lowering your page rank.
After some time writing and gaining experience, you should have a lot of articles. One additional way to use the articles you have written to your advantage is to put together an eBook of your articles. If you have a good e-book, it is sure to be widely shared, which will lead to an increase in business.
Do not follow everything marketing experts or gurus say. This is how they make their money and they might be selling more than they can provide. This does not mean they have nothing to offer. Just take their advice with caution.
Those who are successful at article syndication have crafted their unique voice and let it shine in their articles. The articles that get the most traffic and business aren’t full of dry and emotionless writing that people encourage in academic settings. Good article writers let their emotions and their character show in their tone and language.
Each article should be a reasonable length; 600 words, and 3 to 5 sentences per paragraph is enough for most readers to get your point. Anything longer may cause readers to become overwhelmed or lose focus. These rules are pretty similar across different directories, so tailoring your articles to those rules will make your life easier. A blog post may be somewhat shorter; keep each post between 300 and 400 words.
Are you at a loss for interesting article topics? Look through the daily news for hot stories that are relevant to your niche. Email alerts can be created by most news sites that will allow you to get alerted when a story pops up that is related to your niche. When you use the news of the day for your subject matter, you will be topical, current and relevant to your readers.
Don’t know what to write about? Change up your point of view. For example, if you often discuss travel, focus in on a certain portion of your readers. Write info for families traveling with kids. Or perhaps you could tell seniors how to travel safely given their specific concerns. Try to create a problem-solving article for your target audience so they come to see you as an expert.
Article directories benefit those who need quality article promotion by sending more traffic toward their sites. They can be a very important element of your success. By using article submission effectively, you can make yourself more visible online and therefore attract more visitors to your site.