If you think that marketing with email is no longer an effective tool, you are mistaken! Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. Marketers are always reinventing and rethinking ways to make e-mail marketing new, exciting, and even more effective. Read on for tips on how you can use marketing via email to grow your business.
Only send messages to those you know and those who have signed up. Most people treat email from unknown parties as spam. They will wonder if they know you and whether or not they care about what you’re offering. This may cause them to simply delete your email, which is just a waste of your time.
Avoid using the words “Buy Now”. the way you go about it. This spammy-sounding way of writing may cost you customers. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. They will like this and will likely purchase from you.
Test out variations of what you want to use on your subject line by using A/B testing. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This gives you the information you need to figure out which subjects work and which don’t.
Test the different formats of emails. The top of the emails should always contain the most interesting and important information. You should also test out different formats and determine which format your readers respond to the most. Once you have a short list of successful formats, continue to use them. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Be consistent with your email layouts. Your emails should use the same logo and colors. Choose a font everyone can read easily. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Familiarity is vital to the success of any business, and that also greatly applies to e-mail marketing.
Understand that the ultimate goal of an e-mail marketing campaign is to generate more sales. Every email should be a way to get clients to make a purchase. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
As time passes, smartphones will become the medium that your subscribers use to read your emails. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Remember to include great incentives for your customers. They will be more apt to do business with you if you give them a good reason to. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
Don’t put critical information in images when sending emails. Many email clients won’t display images right away. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
It is vital that you always get permission before adding someone to your email marketing list. People may consider you to be a spammer if you do not do this. Your email provider may even decide to drop you, should they get a lot of complaints about your “spam mail.”
Include in every email calls to action. The people that receive your emails need to know what’s expected of them. If you have links, make them obvious and include the instructions on how they should be used. You can repeat these sections by including them in both the top and bottom of your messages.
Make the mail preview feature of many email clients work for you. A pre-header includes the very top line of text in the email body. Gmail and other email clients display this line of text immediately following the subject, so this is a great way to get reader attention.
As you’ve seen, e-mail marketing has a lot of life remaining. If you implement the strategies from this article into your email promoting campaign and keep your eyes open for other ways to improve your marketing efforts, you may enjoy many more years of life from this simple way of reaching customers.