As far as article marketing goes, submitting your articles to directories is an easy, yet effective method. It works so well because it brings in new readers to your site. Most directories tend to be free and don’t mind if you provide links in your articles back to your own personal websites. You can put up a ton of articles and then maybe even spin them later to get more submissions in.
Start shifting away from the AP style when creating SEO content. The benefit is references inside your article or blog that are more helpful within search engines. Follow some rules, but feel free to shake things up a bit to create a personality.
In addition to article directories, submit your work to different blog networks. Blogging is very popular nowadays; if you can work your way into a niche, you can build your website’s traffic. Be sure to include your link in each submitted article, so that people can find your website.
A good tip to keep in mind is to submit articles to directories once they have been placed on your own site and then indexed. This helps because the main article will show up in the indexes of the search engines, and the other articles will give you back-end traffic.
Having an attention-getter is an important element to article marketing. Use common sense when determining which attention-getters best suit your content.
It is important to write in your native language. Your readers will be able to tell if you are not writing in your native tongue. You will most probably make a lot of grammatical mistakes, which will not endear you to readers. You also will not have the cultural awareness of a native speaker, so you could end up making references in your writing that make little sense to your readers.
While good content is crucial, so is a good title. A weak title can push people away from reading your article. Choose an engaging, descriptive title filled with strong keywords. Let the reader know what they are getting into when they click to read your article.
The goal of your articles should not be to provide a complete solution. It is to lead your readers elsewhere. Your articles should reveal only some of the steps involved in a solution; to find out the remaining steps, the reader will have to visit your website. Determine what this next step is before you sit down to write the article. Build that into your article and lead them right into your sales funnel, with the promise of better things to come.
A fun way to up the engagement level of your articles for site visitors is to develop your articles as if you were talking one-on-one with a friend. Adopting a conversational tone will differentiate your work from the glut of technical articles already out there. A conversational style to your article will give it a relaxed feel.
Article directories benefit those who need quality article advertising by sending more traffic toward their sites. Article directories are free and easy to do. They will be a key part of achieving success. The more visible you and your business are online, the more successful you will be.