Many people believe that marketing via email is nothing but spam. Taking the time to really learn everything you can about e-mail marketing can ensure you take full advantage of what it is capable of.
Don’t send unsolicited email marketing messages out. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Stick to one subject per message and don’t meander. Don’t overwhelm your reader with a ton of text! Keep your messages on topic, of reasonable length, and interesting to read. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. These types of emails will provide your customers real value and encourage them to tell their friends about your company. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Keep things consistent. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Make sure that the font you use is readable. After sending a few messages, individuals will recognize your email in their box and they will pay attention. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
Avoid sending major marketing with email messages around holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Of course, there are always exceptions. These may include emails concerning Black Friday deals or other campaigns based on occasions.
When designing your email materials, try not to overuse graphics. Graphics can be easily blocked by email providers and your message can be distorted because of this. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Creating brand recognition should be considered when developing your marketing emails. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will make your emails unique and instantly recognizable.
The best way to avoid sending emails that are spammy is by studying spam emails firsthand. Get a free email address, post this address all over the Internet, and watch how much spam you receive. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. By not spamming others, you immediately make yourself more credible.
Place a basic call to action within your emails. Subscribers should be aware of what you would like them to do, because you tell them flat out. Add links and make them stand out by explaining what people will find on this page. If necessary, these can be added to your messages at the beginning and the end.
Take advantage of pre-header material to make the various email previewers work in your favor. A pre-header includes the very top line of text in the email body. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
Now that you’ve read this article, you’ve seen some of the ways you can use marketing via email to help your business. Using this powerful advice can result in increased sales and increased profits for your business.