When you set out to use marketing via email, you need to have the knowledge to do it the correct way. It’s obvious that you need to avoid spam filters and entice the reader to open your emails, but are there techniques you can use to further increase the effectiveness of your marketing with email campaigns? Read on to get more great advice on email promoting.
If you plan on utilizing email marketing as a promotional strategy, it is crucial that everyone on your subscriber list has authorized you to send them emails. If not, you will be looking at many spam complaints and loss of customers.
Create one clear message per email. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Build one clear, concise point for each email. Your customers will appreciate not being weighed down with extraneous information.
Consistency is key. Always make use of the same company color and logo in your email. Use a legible, easy to read font. After sending a few messages, individuals will recognize your email in their box and they will pay attention. Familiarity cannot be underestimated when developing a business strategy.
Keep in mind that email marketing’s ultimate goal is selling your products or services. Every email you send should bring your readers one step closer to making a purchase. Do so by building emails that provide information on new products or that offer special deals and promotions.
With any email marketing materials, limit the use of graphics. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
When you offer your customers lots of options, you will have a much more effective email marketing business. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. They will be more comfortable when they have more control.
Make sure you have a clear, unsubscribe button. Don’t make the link to unsubscribe hidden or difficult to find. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
You should not use images to convey your most important information. Some modern email clients might automatically revert to a format that doesn’t display images. If the images do not display automatically, you messages can be unreadable. The most important information needs to be in the email’s main text. If you must use images, be sure they have useful alt tags.
If you’d like your emails to feel more personal, try mixing up your format every so often. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. When well-written, this could give your consumers an emotional avenue when it comes to your services and products.
Make sure every email you send contains a strong call to action. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. Add links and make them stand out by explaining what people will find on this page. Consider including your call to action at both the bottom and top of your email for ease of use.
The tips laid out here can take your email marketing plan from the junk folder to the favorites folder, but only when you apply them. Use these on your ongoing campaign or on a new one, so that you can succeed quickly.