Where is the line between email marketing and spam? Always send out a message that is relevant to your products and target audience. If you continue to send relevant information, your base will become interested in what you are sending. The tips that follow will help you craft an marketing with email strategy that is both interesting and profitable.
Make emails as personal as you can. As with all other marketing techniques, customers usually do more business with those they feel a connection with. An example of this is including the reasons that they signed up for your emails if you know that information.
Marketing emails that are important should not be sent out close to major holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are, of course, exceptions. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Try using fewer graphics in your email campaign. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Make sure that you have an unsubscribe link that is easily visible within your emails. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You should strive for your readers to feel that they are in control and that you’re not controlling them.
Graphics can be used in marketing with email, but only sparingly. Many modern email clients – web-based ones, especially – will not display images automatically. If your emails focus too much on images, they may appear to be unreadable. Always use clear text for crucial parts of the newsletter, and include descriptive alt tags for images in case some readers cannot see them.
Use pre-header material to enhance the preview of your emails. Preheaders are just the beginning line of text that comes from the body of the email, that is highlighted at the very top. This is a fabulous way to grab the viewer’s attention as this piece of text is normally displayed immediately after the subject line by some email service providers.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! Don’t waste your time by looking for address or by getting back invalid emails. It’s a waste of time.
Only send customers emails that contain information they can use. Do not abuse their confidence by giving them sales petitions that are blatant in nature. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.
People should be able to opt out from your mailing list easily. You do have to pay for e-mail marketing, but it is cheap. A badly designed email campaign can actually cause your business damage if it is seen as spam and can get you blocked or even blacklisted.
Your marketing via email should be relevant and interesting to every one of your clients. If your messages are primarily spam, many people will choose to leave your email list. Apply the advice from this article so you can create quality content in your emails that your customers will appreciate.